With the support of the premium brand Primo of the insurance company Aldagi, a renovated, conceptual showroom was opened at Toyota Center Tegeta, within the framework of which the presentation of the most sought-after model, Toyota CHR, took place.

Primo is Aldag's premium brand, which was created for the first time in the insurance industry as a personal insurance service for Aldag customers. Its central product is auto insurance, within which the insured vehicle owner has a personal manager at Aldag and benefits from exclusive conditions, although Aldag has different offers for Primo members on other insurance products as well.

“We are pleased to be the sponsors of the opening of the renovated showroom at Toyota Center Tegeta, with whom we have a long-standing partnership. We are represented at the event on behalf of Aldag’s premium brand Primo, the first premium insurance in the industry to include specially tailored offers and different conditions,” Aldag says;

The renovated showroom of Toyota Center Tegeta envisages the introduction of a new concept, which fully implies customer comfort and service tailored to their needs.