The history of Lexus is connected with the ambition to strive for excellence. Initially, the team was faced with the task of creating a luxury sedan that would overshadow the world's best automakers. Thirty years have passed and there is still no limit to Lexus. Every touch of Lexus is carefully designed. Thanks to the combination of Takumi craftsmanship and the Japanese culture of Omotenashi, your needs are determined in advance. This is what a human-centered approach is all about.