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Lexus Tbilisi, with the support of Primo, introduced the new generation RX

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Insurance company Aldagi's premium brand Primo, with a 25-year history, was a supporter of the presentation of the fifth generation Lexus RX model, which was held on May 21 at Chateau Mukhrani, organized by Lexus Tbilisi.

Primo is Aldagi's premium brand and the first personal insurance service in Georgia, within which the insured vehicle owner has a personal manager at Aldagi and benefits from exclusive insurance conditions, including service at authorized service centers for 5 years, and concierge service.

„We are pleased to be the supporters of the presentation of the new generation Lexus RX, which was organized by Lexus Tbilisi. We have a long-standing partnership with Lexus. Today, we are represented under the name of Aldagi’s premium brand - Primo, which is a personal insurance service and a novelty for the industry. Its main promise is comfort and simplicity. Primo creates the opportunity for a personal relationship with the customer, which includes specially tailored offers and different conditions for insurance.“ - Nino Tserodze, Aldagi Retail Sales Director.

At the presentation of the fifth generation Lexus RX model, loyal customers of the brand, the company's business partners and automotive experts were given the opportunity to take a close look at the visually and functionally completely updated vehicle, equipped with the latest technologies and built, and to get acquainted with its contents and sophisticated exterior elements.

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