Experience the comfort of premium auto insurance – the core message of the campaign highlights the advantages that premium insurance offers customers.

Primo’s brand, concept, and offering packages are fully tailored to the needs of the modern individual. The central product of Primo’s service is auto insurance, which means caring for your car not only during insurance events but constantly, whenever the customer needs it. This includes comprehensive service, assistance at authorized service centers, concierge service, and support from a personal manager who helps ensure the core promise of Primo – comfort and simplicity – with minimal time investment from the customer.